Facebook Advertising

I recently posted about my domain, gtafour.co.uk and the plans to advertise it via Facebook. Due to me having doubts as to the viability of Facebook as an advertising platform and me having read mixed results on other blogs, I approached trying Facebook as more of an experiment, testing the water to see what results can be gained on a small scale.

For those of you unfamiliar with how advertising on Facebook works, you of course need a Facebook account to begin with, from here navigate to Facebook’s advertising section and follow the on screen instructions. Including such obvious data as your destination URL, target audience and so on. You also get the chance to choose between pay per click or pay per view. I chose pay per click. Also within this section you get to set a price on how much each pay per click will set you back, and your daily limit, this enables a control on your spending and is a good way to get the most out of your budget.

GTA Facebook AdDesigning an advert is somewhat limited on Facebook, but keeping in style with the site, this may be deemed positive ornegative, that just depends on your views on advert effectiveness. As can be seen on the left is the advert which I created and ran on Facebook, I included the games boxart as the advert image, along with some relevant text. Once you have completed this advert creating process, the advert must get approved by Facebook staff, mainly to see if the adverts content is suitable for age range I targeted (18 – 30 UK Males). To my surprise the advert got approved very quickly.

I ran the advert for two days with a tiny budget of $5 per day. The advert gained 34,462 impressions and out of all those impressions a mere 21 clicks. That’s (a rough) average of 1 click every 1,600 impressions. Personally I think that’s pretty poor, but I expected the results to be far from great, as I go on Facebook to catch up on what my friends are up to….

I doubt I would use Facebook again for advertising, but I think this advertising model sure could work for other types of sites. Do any you have any experiences with Facebook advertising? If so just drop us a comment.

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  1. Nice one Chris, that kinda blows it didn’t work out for you.

    But this will come in handy for me, I’m writing a dissertation proposal on the effectiveness of advertising on social networking sites. Thanks!

  2. But at least it only cost you $5 a day! I’ll have to add that to my list as a low cost way of getting a few clicks.

  3. Woah be sure you reference me properly mate! 😛

  4. well, ill have to take a look at facebook advertising myself.

  5. Hey have you tried looking at Facebook more as a tool to gather information rather than advertising. I was thinking about trying out their Poll tool but I first wanted to see if anybody had used it yet.

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